How do I get more Google reviews for my business?

Ask at the right moment

• Ask right after a good experience: when a customer thanks you, collects a finished order or says they are pleased.
• Make the ask personal and simple, for example: it would really help us if you shared your experience on Google.
• Train your staff to ask too, so it happens every day rather than only when the owner remembers.
• Do not filter by asking only customers you think will give five stars; Google's guidelines discourage selectively soliciting positive reviews.

Make leaving a review easy

1. 1In your Google Business Profile, find the option to ask for reviews and copy your direct review link.
2. 2Turn the link into a QR code and print it on the counter, bills, packaging and visiting cards.
3. 3Add the link to your WhatsApp Business quick replies and to order or appointment confirmation messages.
4. 4Send one polite follow-up a day or two after the visit or delivery, and do not keep chasing.

Reply to every review and stay within the rules

• Thank people by name for positive reviews and mention what they liked, which also helps future readers.
• For negative reviews, reply calmly, apologise where appropriate and offer to sort it out offline; a good reply often matters more than the complaint.
• Do not offer discounts, gifts or cashback in exchange for reviews, buy reviews, or write reviews for yourself or ask staff to; check Google's current review policies, as violations can lead to removed reviews or profile restrictions.
• Report reviews that clearly break Google's rules, such as spam or abuse, through the profile rather than arguing in public.

Where automation helps

The biggest reason businesses get few reviews is that nobody remembers to ask consistently. Your billing, booking or order system can automatically send a thank-you message with the review link after each completed sale or appointment, and alert you when a new review arrives so you can reply quickly. This keeps the request polite, timely and the same for every customer.